Simply Home Loans
Home loans delivered with confidence and care
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When Simply Insurance came back to us to launch their sister brand, the brief was straightforward. Same heart, same personality, new offering.
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Project highlights
Same heart, same personality, new offering. We evolved the Simply Insurance identity into a brand that feels familiar yet stands confidently on its own.
A fresh blue and green palette gives Simply Home Loans a distinct visual identity, grounded in trust, stability, and financial wellbeing.
Custom mascots received makeover, with each character representing a different home loan structure and guiding people through every stage of the homeownership journey.
"Abby and her team at Kōwhai have been amazing. They were always there when I needed them, always kept in the loop and was so happy with the final product. Keep up the good work team!"
Terina Wanoa, Founder
