Send It Right
Good night starts with good calls
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Send It Right is a campaign helping Kiwi families have real, honest conversations about alcohol in a way that feels approachable, supportive, and free from judgement. Instead of leaning on traditional safety messaging, our goal was to create resources that make it easier for parents, caregivers, and teens to start the kōrero, feel prepared, and look out for each other.
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Project highlights
Creating a campaign identity for a kaupapa that genuinely matters, helping families have easier, more open conversations about alcohol.
Developing a bold, energetic visual identity that moves away from traditional safety messaging and feels genuinely relevant to rangatahi.
Rolling the identity out across a full suite of print and digital material, from posters and resources to social tiles and shareable graphics.
