Lucy launched her new business, Picked by Harper Lee, to offer beautiful clothing for baby girls at an affordable price, bringing stylish and high-quality options to Kiwi families. We worked closely with Lucy to build a modern, warm, and inviting brand that highlights her beautiful products, and took inspiration from her daughter, Harper. The project encompassed everything from a sophisticated logo suite to a fully designed eCommerce website, all reflecting a premium yet accessible aesthetic.

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