Vai Hair Salon
A salon that feels like home
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When Vai Hair Salon came to us, they had one clear goal: create a salon brand experience where people feel genuinely cared for. Not rushed, not pressured, just welcomed, listened to, and looked after by experts who love what they do.
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Project highlights
Diving into uncharted territory by shaping a brand for a salon, a first for us.
Capturing the real energy of the salon through an authentic photoshoot, seeing the team in action.
Crafting a distinctive Christchurch salon brand that stands out amidst a sea of muted tones.
The new palette of greens adds freshness and personality while the muted, neutral tones give the brand a professional and gender-neutral feel. The clean wordmark pairs with a soft, organic icon inspired by hair movement, and the leaf element was carried over from the previous brand to keep a sense of familiarity and heritage.
With this refreshed identity, Vai Hair Salon stands out for all the right reasons: expertise, care, and a genuine connection with their community.
