November 19, 2025
AI isn’t here to replace your creativity. It’s here to amplify it.
AI is everywhere, and it’s easy to feel like it might take over your work. The truth? AI works best as a helper, a tool that supports your creativity, saves time, and sparks new ideas. It doesn’t replace the things that make your work unique: your perspective, your experiences, and your personal touch.
Spark new ideas
AI can be a fantastic brainstorming partner. Stuck on a project, campaign, or assignment? AI can suggest ideas, generate concepts, or even give you a fresh angle you hadn’t considered. But the magic happens when you take those suggestions and put your own spin on them. AI gives you sparks, and you create the fire.
Save time on repetitive tasks
Many creative or professional tasks are time-consuming but not necessarily inspiring. AI can help with scheduling social media posts, formatting documents, creating templates, summarising readings, or even generating initial drafts of copy. By handling these repetitive jobs, AI frees you to focus on higher-value work that really needs your creativity and critical thinking.
